Despite their importance as the first introduction to a region, airport welcome centres are notoriously hard to find and frequently boring and utilitarian. At Pearson, the GTAA wanted to refresh the dated centre in the International Arrivals at Terminal 1. They asked us to improve the visibility and function while retaining the existing open frame structure and within a limited budget. We transformed the dated, visually noisy space into a highly visible and hospitable meeting place that creates a positive arrival experience.
To make the centre more visible, we painted the formerly school bus yellow structure white to blend in with the elegant palette of the terminal and contrast sharply with the new welcome centre components. The fixed sign spelling out “Information” in French and English, was replaced by a large, black, rotating disk with a bright orange international “i”information symbol, which can be clearly seen from a distance, including from the bridges above. The existing storage room was painted out in matching orange.
For passenger convenience, the welcome centre is supplemented by six staffed information booths strategically placed in Terminals 1 and 3. Our design for these highly functional and noticeable units won a GTAA competition.